Unified Systems Consulting · v0.1
Brand guide
The USC mark spells U, S, C in Elder Futhark runes, set in red on a slate gray tablet the way runestones were cut and painted. Back to the site
Logo
Primary · on dark
Mark only · icons and small sizes
- The three runes are always equal height, in one row, in this order.
- The full logo sets the company name on the tablet, below the runes, in charcoal Marcellus capitals. It works on light and dark backgrounds as is. The tablet without the name is for icons and small sizes.
- Keep clear space around the stone equal to the width of one rune stroke ×3.
- Minimum width 56 px on screen, 0.75 in in print.
- Don’t recolor the runes, add letters inside the stone, or set the runes in a font.
Color
Rune red#C23A2B
Rune deep#8F1F17
Stone#9AA1A5
Slate#16191B
Slate raised#1F2326
Bone#E7E2D7
Red is the pigment, not the paint can: use it for the mark, primary buttons and small markers. Large areas stay slate and bone.
Type
Display · Marcellus
Make the systems you have work as one.
Body · Commissioner
Process automation, AI integration, financial models and accounting workflows.
Labels · IBM Plex Mono
01 Services · Remote-first
Voice
- Plain and specific: name the report, the reconciliation, the hours saved.
- First person singular. It’s one founder doing the work.
- No buzzwords (“synergy”, “digital transformation”). Describe the fix.